Mental Health Awareness Month: Ready-to-Share Toolkits & Resources for May

May is Mental Health Awareness Month—a time to move beyond awareness and into action. Whether you're supporting a workforce, a community, or your own well-being, having accessible, credible resources makes it easier to start conversations, reduce stigma, and connect people to support.

Below are trusted, ready-to-use toolkits and resource hubs you can explore, share, and integrate into your Mental Health Awareness Month efforts.

National Alliance on Mental Illness (NAMI) – Mental Health Awareness Month

NAMI’s Mental Health Awareness Month campaign focuses on storytelling, connection, and reducing stigma through shared lived experiences. The campaign emphasizes that “healing begins in community,” encouraging individuals and organizations to normalize conversations around mental health and amplify real stories.  

What you can use:

• Downloadable graphics and social media content
• Storytelling prompts and campaign messaging
• Opportunities to share personal or organizational stories - modeling vulnerability takes courage, but sharing helps to reduce stigma!

Substance Abuse and Mental Health Services Administration (SAMHSA) – Mental Health Awareness Month Toolkit

A comprehensive, plug-and-play toolkit designed to help organizations promote mental health awareness throughout May.

What you can use:

• Weekly campaign themes
• Ready-to-post social media content and graphics
• Links to key resources like 988 and FindSupport.gov
• Faith-based graphics to use
• Virtual background downloads

Man Therapy

 An engaging, humor-based mental health platform designed to reach men—especially those less likely to seek help. Man Therapy uses direct language and humor to break through stigma, particularly in male-dominated industries like construction and manufacturing.

What you can use:

• Interactive “mental health checkup” tools that are confidential
• Practical coping strategies
• Conversation starters tailored for men

Construction Industry Alliance for Suicide Prevention – Prevent Construction Suicide

A construction-specific initiative focused on suicide prevention and mental health awareness across the industry. This resource is tailored directly to construction culture, addressing real-world jobsite challenges, stigma, and risk factors unique to the industry.

What you can use:

• Toolbox talks and jobsite materials
• Training resources and awareness campaigns
• Industry-specific messaging and data

Iowa Healthiest State Initiative – Make It OK Mental Health Awareness Month

A statewide campaign focused on reducing stigma by encouraging open conversations about mental health across Iowa communities and workplaces. The “Make It OK” campaign is highly actionable and locally relevant, making it especially impactful for Iowa-based organizations. It invites individuals and workplaces to actively participate in reducing stigma through conversation, education, and visible support. 

What you can use:

• A full Mental Health Awareness Month toolkit with social media assets, templates, and activities  
• Workplace registration for additional resources and recognition
• Statewide initiatives like “Wear Green Day” and “Chalk the Town Green”  

988 Suicide & Crisis Lifeline – Partner Toolkit

A focused toolkit to promote awareness and use of the 988 Suicide & Crisis Lifeline. Provides clear, actionable messaging to help people understand when and how to seek help, making it easy to integrate into workplace or community campaigns.

What you can use:

• Promotional materials for 988
• Crisis communication messaging
• Educational resources for recognizing when help is needed

Turning Awareness into Action

Mental Health Awareness Month is more than a campaign—it’s an opportunity to create environments where people feel safe to speak up, seek help, and support one another.

Whether you start with a single post, a toolbox talk, or a full campaign, these resources make it easier to take that next step.

Because at the end of the day, awareness matters—but connection is what truly makes a difference.